A new, exclusive, streaming distribution partnership has begun between Genius Sports and Pixellot LTD. Genius Sports is a sports data and technology company that provides data management, video streaming and integrity services to sports leagues, bookmakers and media companies.
Their partner, Pixellot LTD, provides sports filming and production services along with AI-Automated video and analytics solutions. These two groups will now provide live video and data to over a hundred competitions globally.
The terms of the new agreement give Genius Sports the exclusive rights to distribute Pixellot’s camera systems to leagues and federations that it's partnered with. The group will also be able to sign long-term, exclusive partnerships with sports that deliver broadcasts and highlights with AI-Automated video provided by Pixellot.
These two groups have worked together since 2020, and have worked with the Argentine Football Association, the Croatian Basketball Federation and the Israeli Basketball Association.
CEO of Genius Sports, Mark Locke, said: "Providing leagues of every level with a premium live streaming solution is a fundamental pillar of our work with sports partners. By expanding our agreement with Pixellot, we will allow more sports to take control of their streaming strategies."
Alon Werber, Pixellot CEO, stated "Integrating Live video and data with new viewing and analysis options is already impacting millions of fans, athletes, and coaches around the world. This exciting new partnership with Genius Sports brings additional monetization options that will create new long-term revenue streams for sports organizations.”
With their new partnership, Locke plans to "elevate the status and visibility of sports leagues, reaching new and existing fans and sponsors around the world.”
