As the star of regulated gaming rises across North America, so too do the schemes and methods used to raise the profile of sportsbooks in the market. In this spirit, theScore has endeavored to launch an online apparel shop.
The gear will emphasize that it is ‘Made in Canada,’ which is theScore’s home market, and the one where it hopes to make a splash with its apparel once iGaming and single-event mobile sports betting go live for private operators in Ontario on April 4.
The company is one of Canada’s premier sports media outlets, having been headquartered in Toronto since day one and with roots in the city going back to 1997.
Among the offerings of the clothes line are t-shirts, crewnecks and hoodies – fitted unisexually – that are embossed with either ‘theScore’ or ‘theScore Bet’ logos.
Senior Vice President of Marketing and Content Aubrey Levy commented on the unveiling: “This step into merchandise is a natural and authentic extension of our brand. It opens up a new vertical for us and creates a new, compelling touchpoint to engage with fans.
“With the upcoming rollout of regulated sports betting in Ontario, the timing aligned will to launch our shop and showcase a number of staples for both theScore and theScore Bet, as well as a unique, bespoke line honoring our Canadian roots.
Levy hinted that there was still more in store for this marketing tool: “We’re excited to introduce this apparel and stay tuned for future releases, as we’re already working on additional designs and collaborations to expand our collection.
