Kindred continues brand expansion in Arizona

March 3, 2022
By

The company has partnered with Turf Paradise to increase statewide brand awareness following its Unibet retail sportsbook launch.

Kindred Group has been granted nine Limited Event Wagering Operator (LEWO) licenses to operate in Arizona through its partnership with Turf Paradise. The company had originally submitted 10 licensing applications.

The company has been working with Turf Paradise to further expand its statewide footprint since its Unibet retail sportsbook launch earlier this year.

Kindred Group launched its first Arizona retail sportsbook in September 2021 at Paradise Casino in Yuma.

Unibet is now able to offer event wagering in nine locations, including Turf Paradise, Brookside II, Charley's Sports Grill, Gallagher's 16th, Gallagher's Baseline, Harold's, R.T. O'Sullivan, Boston's Bar and Midtown Tavern.

"Being awarded nine of the 10 LEWO licenses is a great outcome for Kindred, Turf Paradise and our partners in the State. This is a great opportunity for Kindred Group to expand the Unibet brand in Arizona and build on the early success in the State," said Manuel Stan, SVP North America, Kindred Group.

Stan said the company looks forward to working with its partners to bring additional products to Arizona residents.

"Over the next few months, we will work closely with our partners to prepare the launches in the different locations and are excited to be able to bring our best-in-class product to more customers in Arizona.”

Kindred Group operates in Europe, the US and Australia. The company’s customer base is more than 30 million users throughout its nine brands. It is also listed on Nasdaq Stockholm Large Cap, is a member of the European Gaming and Betting Association and is a founding member of the International Betting Integrity Association.

State-by-State

Product Spotlight

CasinoTrac

CasinoTrac is reducing handpay downtime by nearly 90% with SlotSUITE's Self-Pay & W-2 G printing at the slot machine.
GA HUDDLE #086

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.
GA HUDDLE #085

Christian Smith - Slot machines a "beautiful intersection of psychology and mathematics"

Bluberi's Christian Smith speaks to Gaming America in an enlightening Huddle. Topics include: the 'Australification' of US gambling, the blending of psychology and mathematics, and the rising trend of three-pot fillers.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

10-11-From-the-top
From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
12-GA-MAR-10-year-v2
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
16-18-IGA-Preview
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
20-22-GA-Mar-888-Holding-article
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.