Kindred continues brand expansion in Arizona

March 3, 2022

The company has partnered with Turf Paradise to increase statewide brand awareness following its Unibet retail sportsbook launch.

Kindred Group has been granted nine Limited Event Wagering Operator (LEWO) licenses to operate in Arizona through its partnership with Turf Paradise. The company had originally submitted 10 licensing applications.

The company has been working with Turf Paradise to further expand its statewide footprint since its Unibet retail sportsbook launch earlier this year.

Kindred Group launched its first Arizona retail sportsbook in September 2021 at Paradise Casino in Yuma.

Unibet is now able to offer event wagering in nine locations, including Turf Paradise, Brookside II, Charley's Sports Grill, Gallagher's 16th, Gallagher's Baseline, Harold's, R.T. O'Sullivan, Boston's Bar and Midtown Tavern.

"Being awarded nine of the 10 LEWO licenses is a great outcome for Kindred, Turf Paradise and our partners in the State. This is a great opportunity for Kindred Group to expand the Unibet brand in Arizona and build on the early success in the State," said Manuel Stan, SVP North America, Kindred Group.

Stan said the company looks forward to working with its partners to bring additional products to Arizona residents.

"Over the next few months, we will work closely with our partners to prepare the launches in the different locations and are excited to be able to bring our best-in-class product to more customers in Arizona.”

Kindred Group operates in Europe, the US and Australia. The company’s customer base is more than 30 million users throughout its nine brands. It is also listed on Nasdaq Stockholm Large Cap, is a member of the European Gaming and Betting Association and is a founding member of the International Betting Integrity Association.


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