Inspired Entertainment, a B2B provider of gaming content, systems and solutions, on Tuesday said its online gaming content has gone live in Michigan with GAN Limited.
GAN is an internet gaming software-as-a-service provider to the real money internet gaming, online sports betting, and simulated gaming industries.
Inspired noted GAN is the latest content aggregation platform to deploy the company’s online gaming content. The two parties said their deal gives Inspired access to GAN’s operator network in multiple US states.
“Multiple top iGaming operators in the US use GAN’s platform and we are excited to collaborate with the GAN team,” Brooks Pierce, President and Chief Operating Officer of Inspired, said in a statement. “We are in the early innings of rollout in the US digital gaming industry and having GAN as a platform partner broadens our market access. Demand for our content remains strong and we are looking forward to ramping our online slot portfolio and distribution.”
Dermot Smurfit, Chief Executive Officer of GAN, added: “Inspired’s games have had strong performance in the US, and we are excited to include their proven popular content in the GAN library. Our Super RGS system has the potential to work with any US operator, including non-platform clients, and we are delighted to release Inspired content to other iGaming states and customers on the roadmap in 2022 and beyond.”
Inspired says it offers a portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. The company operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; interactive games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.
GAN is a business-to-business supplier of internet gaming software-as-a-service solutions predominantly to the US land-based casino industry. Coolbet, a division of GAN, is an operator of proprietary online sports betting technology with market leadership positions in select European and Latin American markets. GAN has developed a proprietary internet gaming enterprise software system, GameSTACK, which it licenses to land-based casino operators as a turnkey technology solution for regulated real money internet gaming, encompassing internet gaming, internet sports gaming, and virtual simulated gaming.
