SCCG Management, Odds AI to partner for North America expansion

Both groups aim to integrate AI technology into sports betting.

SCCG Management is entering into a partnership with Odds AI so that the latter company can be better represented in the North American sports wagering market.  

SCCG Management is due to provide the Australian artificial intelligence company with investment advice, business development services and strategy recommendations. 

Industry maven and CEO of SCCG Management, Stephen Crystal, emphasized the importance of data when explaining the partnership. He said the following: “The need for powerful, accurate and scalable automation in sports wagering operations will be the central tool enabling micro markets and in play betting, in a risk-managed, cost-effective manner. 

“AI and machine learning are the means by which we will achieve the high value growth consumers will demand from the sports wagering industry in the years soon to come.” 

Odds AI has developed considerable abilities in using machine learning to determine betting odds. The next step is to integrate its technology into the great sportsbooks of the world. Penetrating the American market is of the utmost importance if this mission is to be successful. 

Odds AI CEO, Jack Atkinson, assessed the importance of this market in comments: “North America is a critical part of our expansion plan which makes SCCG’s value-add even more significant when we look to expand beyond European football and into clever micro markets for US sports.” 

There is also a view from company management that the union will help Odds AI as it embarks upon a round of Series A fundraising.  

Atkinson went on: “Scaling our current offering and distributing our imminent product roadmap is our major focus, and clearly SCCG’s expertise in accelerating and facilitating business development progress will help us grow rapidly and substantially increase revenues.”

Cameron Saunders

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