The NBA’s Dallas Mavericks on Wednesday named Jackpocket the team's official mobile lottery partner.
Jackpocket provides a third-party app that allows US residents to securely order official state lottery tickets.
This is Jackpocket’s fourth major league sports partnership and its first in the NBA. The Mavs are added to the company’s roster of partnerships that includes teams in the NFL, NHL and college athletics.
The parties said their agreement represents the NBA’s first official digital lottery partnership in Texas.
With basketball season already in full swing, Jackpocket said it will be providing fans with new activations by hosting sweepstakes every month in the app.
The operator said Mavericks fans will be able to enter unique code "MAVS" in the Jackpocket app for a chance to win tickets, merchandise and VIP experiences.
In addition, the partnership includes Jackpocket branding during certain opposing team free throw attempts at American Airlines Center.
In the state of Texas, Jackpocket users have seen more than $32m in total winnings by more than 294,000 individual winners. The company cited research from YouGov, which found nearly 30% of Mavericks fans bought a lottery ticket in the last 30 days, and almost 12% play the lottery every single day.
“I have been following Jackpocket’s momentum in the mobile gaming space and what they are doing not only is innovative, it also is a natural and fun evolution for lottery play,” Mark Cuban, entrepreneur and Dallas Mavericks governor, said in a statement. “The way Jackpocket has elevated game experiences is something I am excited to bring to Mavericks fans in Dallas.”
Jackpocket CEO Peter Sullivan added: “This partnership with the Mavericks, a Dallas institution, is a great opportunity to bring this dedicated fanbase a new way to play the lottery. Since 2019, we have been proud to offer Texans the ability to play the lottery right from their phone and we are excited about this growth in the state.”
Jackpocket was the first licensed third-party lottery app in the United States. It currently is available in Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas and Washington, DC. The company says it is looking to expand to many new markets.
The Dallas Mavericks compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Owner Mark Cuban. Since the inaugural season in 1980-81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011.
