PointsBet Canada named official sportsbook of Alpine Canada

February 2, 2022

Multi-year partnership begins mid-season as athletes head to Beijing.

PointsBet Canada and Alpine Canada Alpin (ACA) on Wednesday unveiled a new partnership that includes PointsBet joining the ACA sponsorship family as the organization’s official sportsbook.

The parties said their multi-year agreement, financial terms of which were not disclosed, commences with the current 2021-2022 season.

Alpine Canada is home to the country’s national alpine, para-alpine and ski cross teams.

The ACA, which recently celebrated its 100th anniversary, noted it long has been the home for elite ski racing in Canada, supporting several Olympic, Paralympic, World Cup, World Championship and X Games winners in their pursuit of excellence and speed.

Currently, ACA is among the top-10 world ranking in the alpine (No. 10), para-alpine (No. 3) and ski cross (No. 1) disciplines, and houses the reigning Olympic gold medalists in men’s and women’s ski cross.

PointsBet, which was founded in the mature sports wagering market of Australia and is expanding its online gaming operations in the United States, says it currently is working toward the launch of PointsBet Canada – bringing the pre-game and in-play betting options to Canadian customers.

“Alpine Canada is thrilled to welcome PointsBet to the ACA corporate family,” Therese Brisson, Alpine Canada’s CEO and President, said in a statement. “They are a true Canadian operator in an exciting emerging space, and their support of athletes and the ski community in Canada is a wonderful reflection of that.”

Scott Vanderwel, Chief Executive Officer of PointsBet Canada, added: “PointsBet Canada is committed to bringing our nation’s fans gold medal experiences, and we are excited to be partnering with our world-class Canadian skiers as they follow their dreams and represent our great country on the world stage.”

Mags Doehler, VP Partnerships and Marketing at Alpine Canada, said it was “important” for ACA to partner with an operator that had a stellar track record as a safe, legal market operator.

“As Alpine Canada was considering a sportsbook partnership, we made it a priority that they be Canadian-based and completely committed to safe, legal, responsible gaming and PointsBet Canada checked all of the boxes,” Doehler said.

Nic Sulsky, Chief Commercial Officer of PointsBet Canada, chimed in: “Having lived in Mont-Tremblant, I loved watching and cheering on world champions such as Erik Guay. The speed and excitement of ski racing is unparalleled, which is why we jumped at the opportunity to partner with Alpine Canada. I cannot wait to cheer on the 21 skiers nominated to represent Canada at the Beijing 2022 Olympics and beyond, just like I did when the Canadian Cowboys were dominating the World Cup circuit.”

PointsBet is a corporate bookmaker listed on the Australian Stock Exchange with operations in Australia, the United States, Canada, and Ireland. PointsBet says it has developed a scalable, cloud-based wagering platform through which it offers its clients sports and racing wagering products, advance deposit wagering on racing (ADW) and iGaming.

Alpine Canada is the governing body for alpine, para-alpine, and ski cross racing in Canada, as well as for Canadian ski coaches, providing education, certification, insurance, and compliance with the coaching code of conduct. With the support of corporate partners and donors, along with the Government of Canada, Own the Podium, the Canadian Olympic Committee, and the Coaching Association of Canada, Alpine Canada says it develops Olympic, Paralympic, World Championship, and World Cup athletes to stimulate visibility, inspiration, and growth in the ski community.


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.