Pariplay, a content aggregator and provider, has partnered with NeoPollard Interactive (NPi) to supply a suite of gaming products to Alberta’s only legal online gambling site, Play Alberta.
Play Alberta is operated and regulated by Alberta Gaming, Liquor and Cannabis (AGLC); this deal will see Pariplay, which is owned by Aspire Global, provide its suite of over 1,200 titles to the platform.
“We are excited to enter the Canadian marketplace through our joint efforts with NPi to capitalize on the opportunities that the North American market offers,” said Tsachi Maimon, CEO, Aspire Global.
“As an aggregator of game content, we have established ourselves as a trusted supplier to the industry as we continue to offer the best content in the market. We look forward to continued collaboration with NPi to supply engaging content to AGLC.”
This deal marks a further expansion of the Pariplay brand in North America, with the company already holding licenses in New Jersey and West Virginia.
“We are very excited to work with Pariplay, a well-established and renowned content provider, to further expand the game titles and verticals we offer on Play Alberta’s portal,” said Liz Siver, General Manager, NeoPollard Interactive.
“As a dedicated partner to AGLC, NPi is committed to continuously enhancing the technology, games, and Power Suite services we offer to give players in Alberta a unified online gaming experience. More importantly, with Pariplay’s wide variety of game content, AGLC has the opportunity to produce incremental proceeds to the good causes it supports throughout the province.”
Per the terms of this agreement, the revenue generated from Play Alberta will provide income for the province’s general revenue fund.
