PointsBet Holdings on Thursday said it has signed an exclusive partnership agreement with Penn National Gaming (PNG).
PointsBet added its wholly owned subsidiary, PointsBet Pennsylvania, LLC, and PNG filed a joint application for licensure, and has been awarded sports wagering and interactive gaming operator licenses by the Pennsylvania Gaming Control Board to offer online sports betting and online casino products in Pennsylvania.
As the official, exclusive sports betting partner of NBC Sports, PointsBet said it will utilize the media giant’s premium television and digital assets to promote the PointsBet brand in Pennsylvania, where the Comcast Corporation is headquartered.
As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events, including exclusive gameday integrations across NBC Sports Philadelphia, regional broadcast home to the Phillies, 76ers and Flyers.
PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations, the company noted.
“We are excited to be inching closer to officially offering PointsBet’s products to sports fans and bettors in Pennsylvania in partnership with Penn National Gaming,” PointsBet USA CEO Johnny Aitken said in a statement. “With Pennsylvania ranking among the top five sports betting states in the nation, PointsBet is thrilled to soon be able to establish its presence in this lucrative market, and we are appreciative of the support we have received from the state of Pennsylvania and the great people at the Gaming Control Board. We ultimately seek to provide customers in Pennsylvania with a sports betting and online casino experience.”
PointsBet USA Chief Marketing Officer Kyle Christensen added: “With NBC Philadelphia being a key asset in the NBC Sports portfolio, it will play a vital role in our ability to reach new customers and build brand recognition in this new market. We are excited to continue telling the PointsBet story and demonstrate to sports fans and bettors in Pennsylvania exactly what sets the brand apart among the rest.”
