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MaximBet, a sportsbook that emerged onto the US sports betting stage in September 2021, has set out plans to host a Super Bowl-themed party in Los Angeles on February 11 and 12, ahead of The Big Game.
This party will feature some of the biggest names in modern music, including Grammy Award winning pair, The Chainsmokers. The two are set to perform in celebration of the Super Bowl and in partnership with DirecTV.
Other headliners to feature include Lil Baby and DJ Tiësto, as well as an appearance by 50 Cent. Indeed, the operator clearly sees this event as the perfect way to kick off 2022.
"2022 is going to be the biggest year yet for MaximBet, so what better place to have a coming out party than in the entertainment capital of the world around the most watched sporting event in the world," said Daniel Graetzer, CEO, MaximBet.
"Maxim is famous for throwing the best parties, and the 2022 MaximBet Music at the Market party is an absolute lock for party of the year. We cannot wait to bring the only truly lifestyle brand in sports betting to states across the country."
MaximBet is the result of a partnership between The Carousel Group and the men's lifestyle brand, Maxim. 2021 saw the gaming and sports betting operator strengthen its offering across the United States through a partnership with Caesars Entertainment. Per the terms of this agreement, Caesars will provide MaximBet with rapid and secure market access across a number of states throughout the country.
The Super Bowl will be a massive day for sports betting in the US. With the launch of mobile sports betting in New York earlier this month, the activity has never been bigger or more influential.
