Pollard Banknote and the Texas Lottery on Monday said the $50 Casino Millions scratch ticket game has reached sales of more than $143m since its launch in September 2021.
Based on sales through the first 10 weeks, officials said Casino Millions is the highest-selling $50 scratch ticket game in Texas Lottery history.
Casino Millions offers a top prize of $5m, and more than $250m in total prizes.
The first collaboration of the Texas Lottery with Pollard Banknote at the $50 price point was nearly 10 years ago, with a ticket featuring dazzling Scratch FX, which the company said gives tickets a high-value, luxurious look.
In the years since, demand for the category has grown, leading the Texas Lottery to offer three $50 games to the market at any one time.
Casino Millions represents the Lottery’s continued development of the still-popular price point. The new game features Pollard Banknote’s Scratch FXtra print innovation, which the company noted combines Scratch FX patterns with a visually striking holographic dollar sign to create an eye-catching ticket.
“We are thrilled with the success of the Casino Millions scratch ticket game,” Gary Grief, Executive Director of the Texas Lottery, said in a statement. “Our players enjoy high-quality, engaging scratch ticket games with exciting prizes, and Casino Millions delivers on all aspects. We look forward to continuing our collaborative work with Pollard Banknote to bring Texans exciting games for years to come.”
Brad Thompson, Vice President, Sales and Marketing, Pollard Banknote, added: “We are pleased to congratulate the Texas Lottery on the outstanding success of its Casino Millions scratch ticket game. The Texas Lottery has been an industry leader in launching games at the $50 price point, and the significant accomplishment of reaching more than $140m in sales with a single game has reinforced how well the Texas Lottery understands its players. As a proud partner to the Texas Lottery, we look forward to helping it continue to drive sales to support public education throughout the state.”
Since it sold its first ticket in 1992, the Texas Lottery has generated $34.1bn in revenue for the state and distributed $73bn in prizes to lottery players. Since 1997, the Texas Lottery has contributed $28.2bn to the Foundation School Fund, which supports public education in Texas. As authorized by the Texas Legislature, certain Texas Lottery revenues benefit state programs including the Fund for Veterans' Assistance. Since the first veterans’-themed scratch ticket game was launched in 2009, the Texas Lottery has contributed more than $172m for programs supporting Texas veterans.
Pollard Banknote partners with more than 60 lotteries worldwide, providing instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a suite of digital offerings, ranging from mkodo game apps to player engagement and iLottery solutions, including strategic marketing and management services. Established in 1907, Pollard Banknote is owned approximately 64.3% by the Pollard family and 35.7% by public shareholders, and is publicly traded on the TSX (PBL).
