FanDuel is continuing in its role as the official betting partner of the PGA TOUR after their marketing relationship was extended by three years to 2024.
The extension does not stop at marketing: the betting operator and professional golf entity will also work together to bring odds-based information to fans on the TOUR’s social media channels.
FanDuel will have the right to use PGA TOUR marks, advertise on TOUR media and partner platforms, as well as have permission to create pre- and post-game content that focuses on betting. Highlights will also be distributed exclusively to FanDuel customers.
FanDuel embraces the rise of its profile in this vital American sport. As FanDuel Group CMO, Mike Raffensperger, commented: “We are excited to continue our relationship with the PGA TOUR, a partner that has been one of our most innovative and groundbreaking since its inception.
“We value the TOUR’s willingness to be a first mover in bringing new features like real-time highlights into our app which enhance the entertainment experience for the TOUR’s passionate fans.”
Norb Gambuzza, Senior Vice President at the TOUR also commented, noting the benefits the betting platform provides: “FanDuel is a market leader in the United States, and we look forward to extending our relationship in the sports betting space for three more years.
“FanDuel continues to see incredible growth in its golf products and is posed for additional growth through its partnership with Jordan Spieth. Integrating FanDuel’s odds into our social content provides relevant storylines and up-to-date betting information for fans who want to get involved in sports betting in our sport.”