January 10, 2022 Land Based, Partnerships, Marketing

PointsBet Canada partners with the NHL Alumni Association

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This gives PointsBet licensing rights to the NHLAA and partnerships with NHL alumni.

PointsBet Canada has joined the NHL Alumni Association (NHLAA) as an exclusive sports betting partner in Canada and official US partner. The multi-year deal will begin immediately and grant PointsBet Canada with the marketing and licensing rights to the NHLAA, along with partnerships with some NHL alumni.

“The NHL Alumni Association has always been at the top of our list as PointsBet entered Canada,” said Nic Sulsky, Chief Commercial Officer of PointsBet Canada. “Saturday night hockey is an institution from coast-to-coast-to-coast. Being able to partner with the likes of Paul Coffey, Nicklas Lidstrom, Mike Vernon, and the countless other NHL alumni that skated across our screens will allow us to deliver the authentically Canadian gaming experience that we want to bring sports fans.”

PointsBet is a corporate bookmaker listed on the Australian Stock Exchange with operations in Australia, the United States, Canada and Ireland.

“What made the partnership with PointsBet Canada so attractive was their appreciation of what makes our alumni unique,” said Glenn Healy, President and Executive Director of the NHLAA. “From the very beginning, PointsBet Canada understood our mission at the NHLAA, which is to ‘Honour the Past’ and provide hope and help for all NHL Alumni and their families. I am thrilled that they will also be embracing our players’ roots and hometowns across the country where their NHL dreams began.”

Healy added that the NHLAA also chose PointsBet Canada because of the company’s focus on responsible, legal gaming.

“It was clear in all of our conversations that PointsBet would play within the rules as a responsible gaming operator, and they were willing to partner with our players to deliver this important message to Canadians,” he said.

The NHLAA was established in 1999. It is an organization devoted to bettering the lives of all former NHL players and their families.

“We are fully supportive of government efforts to create a regulated gaming environment because it will create a level-playing field that not only protects consumers, but eliminates the illegal and grey-market,” noted Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “We are thrilled to be able to join the NHLAA to use our collective voice to promote safe wagering as a legal operator.”

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