IGT, WWE sign exclusive multi-year lottery deal
International Game Technology will develop and distribute WWE-branded omnichannel lottery games.
WWE, the world’s foremost wrestling organization, has agreed a multi-year omnichannel lottery agreement with International Game Technology (IGT).
Per the terms of the agreement, IGT will develop and distribute a series of WWE-branded omnichannel lottery games, as well as a number of turkey promotional programs utilizing the company’s logos and wrestlers.
“The WWE brand has broad appeal that reaches diverse age groups and cultural demographics in many geographies,” commented Jay Gendron, IGT Chief Operating Officer, Lottery.
“IGT looks forward to melding the unique WWE assets with IGT’s lottery expertise to create appealing, high-quality games and second-chance promotional opportunities for our global customers and their players.”
Alex Varga, WWE Vice President, Revenue Strategy & Development, added: “IGT is the clear industry leader in the lottery and gaming space, and we look forward to collaborating by bringing our intellectual property to our fans and lottery games around the globe.
“This is an exciting opportunity for us to continue to leverage the strong crossover between the WWE Universe and another segment of the gaming landscape.”
Last month, IGT agreed a deal to deploy Sightline Payments’ proprietary mobile loyalty platform, JOINGO, as IGT’s mobile app solution for casino operators utilizing IGT casino management technology. This deal built upon IGT’s existing delivery of cashless gaming solutions.
“As the adoption of cashless solutions continues to grow in our space, questions around mobile app strategy come up more and more,” Ryan Reddy, SVP Global PM VLT, systems, payments and poker for IGT, said in a statement. “Working with Sightline to offer their mobile loyalty platform allows us to answer those questions while giving us the chance to focus on what we do best.”
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
