Low6 has appointed Ben Barker as Chief Revenue Officer. Barker will start immediately and will be responsible for developing commercial and revenue strategies to drive the expansion of the company in North America.
He will also work to develop the company's existing partnernships.
Barker is a global sports industry specialist with over 20 years of experience and is a graduate of the University of Northumbria with a BA in Marketing/Marketing Management. His career includes 15 years at WPP Group companies and most recently six years with Monterosa Ltd working with IMG Arena, EA Sports, ViacomCBS, the Jockey Club, Formula 1 and Liverpool FC..
“We’re delighted to welcome Ben to Low6 as Chief Revenue Officer,” said Jamie Mitchell, Co-Founder and Group CEO, Low6. “Ben has an outstanding resumé as a leader in global sports, with experience in multiple aspects of the industry, including broadcast, working with rights holders and brands, and in digital. Ben will add significant value to our leadership team as we continue to grow, and we look forward to seeing Ben play a major role in our growth plans for 2022 and beyond.”
Barker said he is looking forward to joining the Low6 team.
“Low6 has made its mark as one of the hottest start-ups in sports gaming under Jamie’s leadership,” he said. “I am excited to join the team to drive forward the commercial strategy aligning our partners, customers and fans to inspire sports gaming through innovation and creative solutions.”
