The sports betting company has stated that it will make an initial donation of $10,000 to the Boulder County Community Wildfire Fund, as well as match the donation of any MaximBet user.
The brand has also launched a program to reward all users with a bonus deposit equal to their donation amount, up to $100.
MaximBet recently made a call to the rest of the sports betting and gaming industry to come together in support of Colorado.
“Watching the devastation unfold across Colorado was heartbreaking, and our hearts go out to all the families impacted by the wildfire,” said Daniel Graetzer, MaximBet CEO.
The sports betting and online casino brand, owned and operated by Carousel Group, launched in Colorado during the fall of 2021. Graetzer said MaximBet is grateful for the support from the community, which is why it wants to pay it forward during these hard times.
“Since choosing Colorado as the first state to launch MaximBet, we have been overwhelmed by the community and support we received in just a short period of time,” he said. “We want to repay that kindness and call on all MaximBet users to give what they can to support those who need it most this holiday season.”
The Boulder County Wildfire Fund was activated on December 30 by the Community Foundation Boulder County. This was in response to the damage caused by wildfires across Denver and Boulder County.
The foundation aims to help support over 35,000 residents that were evacuated from their homes and help those who lost businesses due to the wildfires.