Data Sports Group to enter US market through partnership with SCCG Management

The B2B technology company will offer a range of services to US bettors.

Data Sports Group (DSG) is coming to the United States. The content and data provider will utilize its partnership with the Las Vegas consultancy firm SCCG Management to ease its entry into the growing American market.  

The Berlin-based DSG is an industry leader in B2B analytics and comprehensive data computation techniques. The company – which is female led – was founded in 2015 and already has a presence in Europe, Asia and South America. Among the sports betting platforms that it has already worked with such industry players as Dafabet, Bundesliga2, and ESPN.  

DGS has a proven track record of providing reliable betting data for over 30 sports, not least cricket, rugby, soccer, esports and both the Summer and Winter Olympics. As far as American sports, it provides intelligence and services for professional basketball, hockey, football and baseball.  

Choosing SCCG as a partner was a canny choice, as it has extensive experience in the American market and across all levels of the industry. Among the services they offer are brand development, representation before governments in matters concerning regulation, intellectual property clarification, and business development across all sectors of the industry, such as casinos, online, esports, and in entertainment markets.  

DGS Founder and President, Sowbhagya ‘Sow’ Shetty, expressed excitement at the partnership: “We are thrilled to join forces with… SCCG Management and to bring DSG’s full portfolio and offering of data and technology solutions to the US sports betting market.” 

SCCG matched this enthusiasm. According to group CEO, Stephen Crystal: “Whether you’re running a mobile sportsbook, content or affiliate site, content and data are critical to user engagement, especially outside of the Big 6 sports. DSG has built an offering that is a must for any operator or content producer.” 

Cameron Saunders

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