November 26, 2021 Sports Betting, Technology

Newcomer Cipher Sports Technology sets its sights on booming US market


Cipher STG sees the ever-expanding US sports betting market as a distinct opportunity to grow.

Cipher Sports Technology Group, a newly formed purpose-built predictive analytics sports media brand, has signaled its intention to expand its B2B and B2C operations in the ever-growing US market.

Founded in Australia, Cipher aims to harness the knowledge of both iRival Media and Hypometer Technologies to take advantage of the nascent market.

“Prior to creating the Cipher Sports Technology Group, both companies (Hypometer Technologies and iRival Media) had been working on a number of projects together, so formalizing that relationship was the natural evolution for us,” said CEO, Adam Fiske.

“We were essentially playing in the same space –  albeit with a very different approach – so it didn’t take us long to realize we should be collaborating at a far deeper level and that’s what we’ve done.”

Cipher STG, as with most sports betting operators and suppliers, sees the US as a unique focus. With 35 million people placing bets by 2025, the United States is set to be one of the largest markets in the world.

“iRival Media’s strengths were in its content, community strategies and affiliate expertise, while Hypometer specialized in technology, predictive analytics and machine learning, so by joining forces we will build vibrant betting communities that are underpinned by brilliant technology,” added Fiske.

The company’s flagship brand,, offers sports content and predictions; it first launched in the US on August 1, 2020.

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