The Rio Open joins Betway’s portfolio of tennis partnerships
The Super Group-owned operator has signed an agreement that will run to 2023.
Betway has announced the signing of a partnership with the Rio Open. One of the world’s biggest tennis tournaments, the competition has seen Rafael Nadal, David Ferrer and Cristian Garin collect its trophy.
Per the agreement, the deal will run through the 2022 and 2023 opens, seeing Betway gain access to association rights as well as courtside branding.
Anthony Werkman, CEO of Betway, said: “Adding to our already enviable existing portfolio of tennis sponsorships, we’re delighted to become a premium partner of The Rio Open, Brazil’s only ATP Tour event.
“The tournament is always contested by the sport’s top talent and having an association with it marks another proud moment for the Betway brand.”
The partnership will also see the Super Group-owned operator be integrated the Opens social media and digital channels.
Marcia Casz, Director of Rio Open, said: “It is a pleasure to have a brand as big as Betway in the Rio Open portfolio.
“We are very successful in having one of the leaders in its segment as a partner in the largest tennis event in Latin America and we hope to maintain a partnership for many years to come.”
The Rio Open is held on eight clay courts at the Jockey Club Brasilerio, a 6,200-seat stadium. First founded in 2014, the Open is the only ATP Tour event in both Brazil and the larger South America region.
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