Super Group (SGHC) has today announced the signing of a multi-year agreement between its subsidiary Betway and the NHL’s New Jersey Devils.
Per the terms of the deal, Betway is set to receive brand exposure and TV signage throughout the Devil’s home stadium, the Prudential Center. This will include Dasherboard, Zamboni tunnel and in-bowl staircase branding as well as scoreboard advertising.
John Collins, CEO of Sports Entertainment Acquisition Corp, commented: “We are excited to expand the Betway brand in the US, especially during a time when online sports betting continues to gain in popularity and more and more states look to capitalize on this trend.
“The New Jersey Devils are one of the most successful NHL franchises of all time, and we are very proud that Betway will be prominently associated with this organization going forward.”
Additionally, Betway will become the presenting partner of the Devil’s line up announcement, titled ‘Devils Starting Line-Up, presented by Betway.’
“The Devils, like Super Group’s entire portfolio of sports partners, recognize the significant weight Betway carries amongst sports fans around the world and how this partnership will help grow interest in the franchise well beyond North America,” concluded Collins.
Following the signing of this agreement, Betway now has partnerships with 10 US sports franchises, including the Los Angeles Kings, New York Islanders and Philadelphia Flyers, and the NBA’s Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Los Angeles Clippers, Minnesota Timberwolves, and Philadelphia 76ers.