Rush Street Interactive has today announced the signing of an agreement with LaLiga to become the soccer league’s exclusive wagering partner in Colombia.
Via its sports betting brand, RushBet, the operator has been granted access to all LaLiga IP, including team logos, jerseys, and certain players such as the Colombian-born Radamel Falcao.
"We are committed to providing our players with the best content and high-quality entertainment, and this partnership is aligned with those objectives," said Omar Calvo, General Manager of RSI Colombia.
"LaLiga is one of the most viewed leagues in Colombia and across the globe, and we want to bring Colombians even closer to this important league."
As part of the agreement, RSI is set to launch new content productions for both TV and digital. This will include productions involving Barcelona and Real Madrid.
Moreover, RushBet users will gain access to exclusive hospitality packages, such as tickets to matches, including the world-famous Real Madrid VS Barcelona game known as El Clasico.
"Integrating LaLiga media properties with Rushbet marks an exciting time for our company here in Latin America," Calvo continued.
"This agreement will allow LaLiga to be even closer to our fans in Colombia, sharing all the passion and adrenaline that LaLiga has to offer," said Julián Gómez, LaLiga Delegate in Colombia.
"For many years we have played with passion, and we have shared it with our fans in Colombia, now, we are also really excited to also share all the emotion of LaLiga with RushBet's consumers in Colombia."
This deal marks a significant expansion in LatAm for Rush Street, which operates in a number of jurisdictions throughout the American continent. The group is currently live in 12 US states, including Pennsylvania, Illinois, New Jersey, New York, Connecticut, Michigan, Indiana, Virginia, Colorado, Iowa, West Virginia, and Arizona.
