The First Family of football in the US is joining Caesars Sportsbook.
The operator on Tuesday said it has signed four members of the Manning family – Archie, Peyton, Eli and Cooper – to be its latest brand ambassadors.
Caesars referred to the agreement, financial terms of which were not disclosed, as “a historic, first-of-its-kind partnership between a sports betting company and an iconic sports family,” as Caesars Sportsbook expands across the country.
The Mannings are the most accomplished family in pro football history, Caesars noted. For 35 of the NFL's 102 seasons, there was a Manning family member starting at quarterback in the league.
During their illustrious NFL careers, Archie, Peyton and Eli combined for 48 seasons, 653 games, four Super Bowl championships, 20 Pro Bowls, 152,874 passing yards, and 1,030 passing touchdowns.
Even after retiring 37 years ago, Archie remains the second-leading passer in New Orleans Saints history. Peyton, who starred in Indianapolis and Denver, was named NFL Most Valuable Player five times, two more than any other player in league history. Eli owns almost every passing record from his time in New York and is one of five players to be named Super Bowl MVP multiple times.
In addition to their on-field excellence, the Mannings have numerous off-the-field achievements. Peyton and Eli are the only brothers to win the Walter Payton NFL Man of the Year Award, the league’s most prestigious honor, which recognizes a player for his excellence on and off the field.
Alongside their national efforts, the Mannings have a storied history in New Orleans dating back to Archie's 10-year stint as starting quarterback for the New Orleans Saints and the brothers’ prestigious high school football careers. The family is lauded in the city as national ambassadors and praised locally for their charitable and civic involvement.
This new partnership builds upon an already established relationship between Caesars and the Mannings, as the company operates the Mannings Sports Bar & Grill out of Harrah’s New Orleans.
Caesars said it is committed to supporting the Mannings’ many charitable initiatives.
Meet the Mannings
Beginning Tuesday, the Mannings will be featured in advertising, in addition to making live event and commercial appearances.
Caesars Sportsbook said it will incorporate the Mannings into a wide array of fan engagement opportunities made possible for sports bettors utilizing the connected loyalty program, Caesars Rewards. The company said bettors will earn tier credits and reward credits with every wager, and rewards members will have the chance to interact directly with the Mannings in various ways through upcoming activations.
In addition to lending their creativity and expertise as advisers, the sportsbook operator said the Mannings will serve as “prominent ambassadors” for Caesars’ focus on responsible gaming. Drawing a parallel to the importance of staying in control – as they did on the football field every Sunday – the Mannings will highlight the resources that Caesars Sportsbook provides bettors to stay in control of their gaming.
The company said the Caesars Sportsbook app features responsible gaming tools as part of its offering, including self-imposed time limits, deposit limits, and spending limits.
“This isn’t the typical partnership between a sports betting company and major talent,” Chris Holdren, co-president of Caesars Digital, said in a statement. “We are welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family. Archie, Peyton, Eli and Cooper are extraordinary people who are champions of their communities and we are honored to partner with such a prestigious group of individuals.”
Peyton Manning added: “We are excited to partner with the team at Caesars Sportsbook. We are looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”
Caesars Sportsbook currently is live in 20 states and jurisdictions – 14 of which are mobile – and says it operates the largest number of retail sportsbooks across the country. The operator has partnerships with the NFL, NBA, NHL, MLB, and several individual teams, while being the exclusive odds provider for ESPN and CBS Sports.
