Sports betting and digital gaming company BetMGM on Thursday said it has signed former Tennessee Titans and Arizona Cardinals running back Chris Johnson to be a brand ambassador.
The fan favorite known as “CJ2K” will be featured in the operator’s upcoming marketing campaigns, promotions, social media content and fan events.
Over the course of 10 NFL seasons, Johnson was one of the league’s most prolific performers. The running back earned the moniker “CJ2K” in 2009, when he rushed for 2,006 yards for the Titans, making him one of just eight players in NFL history to eclipse 2,000 rushing yards in a single season.
“I am excited to join the BetMGM team and to have a new platform to engage with CJ2K fans around the country,” Johnson said in a statement. “BetMGM is at the forefront of the excitement surrounding sports betting and is a perfect fit for me to get involved in this rapidly growing industry.”
Matt Prevost, chief revenue officer, BetMGM, added: “Throughout his career, Chris Johnson thrilled fans with his performance on the football field, week in and week out. As we continue to expand BetMGM’s presence in Arizona and Tennessee, Chris will play a key role in helping us provide new and engaging experiences for our customers.”
BetMGM was born out of a partnership between MGM Resorts International and Entain Plc. It has exclusive access to all of MGM Resorts’ US land-based and online sports betting, major tournament poker and online gaming businesses. Utilizing Entain’s US-licensed technology, BetMGM offers sports betting and online gaming via brands including BetMGM, Borgata Casino, Party Casino and Party Poker.
Founded in 2018, BetMGM is headquartered in New Jersey.
