The Missouri Lottery has awarded Scientific Games Corporation a new five-year contract to supply its instant games and loyalty services. The contract, which includes an option for an additional five years, sees SG continue its 35-year partnership with The-Show-Me state.
On the deal, May Scheve-Reardon, Missouri Lottery executive director, said, "We are confident in our decision to continue the Missouri Lottery's success with the award of our primary instant game and loyalty program contract to Scientific Games.”
Per the terms of the agreement, SG will continue to provide services for Missouri, including its My Lottery Players Club platform, a service that allows players to play the state lottery digitally, earning awards and unique prizes.
In 2021 this platform has seen a year-on-year growth of 85% in player registration as well as a 58% increase in monthly users.
“Our partnership over the decades has led to high-performing Scratchers games and exciting digital experiences with Missourians. Most importantly, our collaboration has helped us generate a total of more than $7bn for education in our state," continued Reardon.
Scientific Games launched its digital instant games service for the US in 2014. The platform is currently available in 130 lotteries worldwide.
John Schulz, senior VP, Lottery Instant Products for Scientific Games, added: "Our instant products and digital lottery teams are committed to this successful partnership and to serving the Missouri Lottery with unparalleled excellence. We are proud that our work across the retail and digital channel has resulted in one of the world's highest performing lotteries, and we look forward to continuing our track record of delivering maximum proceeds for education in Missouri."
As reported by Bloomberg today, Scientific Games is nearing an initial public offering of its global lotteries business that could see the supplier raise $3bn.
SG executives have reportedly told potential investors that its platform holds a 69% market share of the US’s $101bn instant games market, while also holding 13% of the $26bn iLottery market.
