October 19, 2021 Online, Partnerships, Marketing

DraftKings Marketplace to release digital collectibles from ‘Saw’ franchise


Autograph teaming with Lionsgate, Twisted Pictures on entertainment vertical.

Just in time for Halloween, Autograph on Tuesday said it is partnering with Lionsgate and Twisted Pictures to release exclusive digital collectibles from Saw, one of the most successful horror franchises in movie history.

Autograph is a brand co-founded by Tom Brady that offers digital collectibles in collaboration with icons across sports and entertainment.

The parties said the series of frightening digital collectibles will be available exclusively for viewing on Autograph.io and for purchase on DraftKings Marketplace starting October 26 and leading into Halloween weekend.

Autograph said it has had several successful digital drops in the past two months with its athlete partners, including Tom Brady, Tiger Woods, Simone Biles, Naomi Osaka and Derek Jeter. The company said the Saw launch marks its introduction to the entertainment space.

According to Lionsgate, the Saw franchise has taken in more than $1bn at the box office worldwide.

The Saw Chapter One collection reportedly will feature a total of 10,000 collectibles with three drop categories: keys, schematics and traps. All will be animated to reflect the iconic marks of the franchise and reveal Jigsaw’s inspiration for the series’ most carefully-crafted, sinister traps.

Digital collectibles for the Saw traps will drop on October 26, followed by schematics and keys on October 28.

Officials said in this gamified hunt, individuals who acquire a collectible from each of the three categories – whether from primary NFT sales, on the secondary market or both – will receive exclusive access to additional Saw content, which Autograph will drop into customers’ wallets on October 31 at midnight ET.

The Saw collection is part of a broader partnership between Lionsgate and Autograph, which they said in a statement will bring fans closer to several legendary blockbusters and television series. In the months to come, Autograph and Lionsgate are set to drop additional exclusive content from iconic franchises, including John Wick, The Hunger Games, The Twilight Saga, Mad Men and Dirty Dancing.

“As we usher in a new era of digital collecting, launching Autograph’s entertainment vertical with Lionsgate and Twisted Pictures’ iconic film franchise Saw, we are excited to offer our community a gamified experience to delight horror fans with these drops,” Dillon Rosenblatt, CEO and co-founder of Autograph, said in a statement. “Our team is dedicated to creating an offering that is experience-driven, creative, and fun, and the Saw Collection will be a new and unique opportunity for our community and fans looking to own collectibles from each of the categories and unlock access to highly exclusive content.”

Saw franchise producers Mark Burg and Oren Koules added, “Our greatest challenge on each movie of the Saw series has been to push ourselves to bring our audiences something new, cool, and unexpected. We could not be more thrilled for the legion of fans who have followed us from film to film to see how we could thrill and surprise them. Those fans are who this partnership with Autograph is designed for. These NFTs take the best of the Saw series of movies and amplifies them even further as fans can become part of Saw history.”

Jenefer Brown, executive vice president and head of Lionsgate Global Live, Interactive and Location-Based Entertainment, said, “The traps are favorite elements of the Saw franchise, and we are thrilled to bring them to life for our community of Saw fans through the Saw Chapter One collection. Saw movie releases are a Halloween tradition so there was no question we had to drop the first series of Saw digital collectibles timed to Halloween, too.”

DraftKings, Inc., is a digital sports entertainment and gaming company with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is a multi-channel provider of sports betting and gaming technologies to operators in 17 countries.

DraftKings' Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in Arizona, Connecticut, Colorado, Illinois, Indiana Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, West Virginia and Wyoming. DraftKings' daily fantasy sports product is available in seven countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB, NHL, NASCAR, PGA TOUR and UFC as well as an authorized gaming operator of the NBA, an official sports betting partner of the NFL, MLB and NHL an official betting operator of PGA Tour and the official betting operator of UFC.

DraftKings also owns Vegas Sports Information Network, Inc. (VSiN), a multi-platform broadcast and content company.

Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem that offers curated NFT drops and supports secondary-market transactions.

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