New Jersey sportsbooks rode the return of football to a record $1.01bn in September handle, becoming the first state to surpass $1bn in monthly sports wagers.
New Jersey held the previous record of $996m in handle, set in December 2020. Handle in September was up 82.9% year-on-year.
“New Jersey has always been a strong gaming market,′ said Casey Clark, senior vice president of the American Gaming Association, the casino industry’s national trade group. “Crossing the $1 billion handle mark in September is an impressive indicator of the appetite of New Jerseyans and Americans across the country who have embraced legal, regulated sports betting.”
The Garden State has generated more than $7.1bn in handle through the first nine months of 2021.
92% of September sports wagers were placed online or via a mobile device.
Sportsbooks recorded $82.4m in revenue for the month, just short of breaking the state’s all-time win record of $82.6m set in January.
Football accounted for $401m of wagers, but it was parlays that led to the biggest source of revenue for operators; sportsbooks won $42.3m off parlay wagers on a hold of 19.6%.
Meadowlands, whose partners are FanDuel, PointsBet and SuperBook, combined for $41.3m in revenue, including $36.6m from online bets.
Resorts Atlantic City and partners DraftKings, Fox Bet, and Resorts’ own brand won $13.6m, while BetMGM/Borgata took third with $13.4m.
In-person casino revenue was $249m, good for a 30% jump y-o-y.
Borgata led the state with revenue of $111m for the month, a 75% improvement y-o-y. Hard Rock was runner-up with $48.6m, up 36% from a year ago.
Online gaming generated another $123m, with Resorts Digital leading the way with $41.5m, up 68% y-o-y. Golden Nugget Online Gaming won $31m, an improvement of 18%.
