Cincinnati Bengals, Low6 ink US partnership

The gamification company is to launch two free-to-play games for the NFL franchise.

The UK-based gamification company, Low6, has confirmed the signing of a partnership with the NFL’s Cincinnati Bengals. Per the terms of the agreement, Low6 will produce two free-to-play games for the team.

Jamie Mitchell, Low6 co-founder, and group CEO, said: “We are at the start of the Low6’s journey in the United States. We’re delighted to start this new chapter and we’re looking forward to the American audience being able to enjoy a unique experience to bring them closer than ever to their favorite teams.

“The ever-growing GenZ and Millennial Bengal’s fans investing in ticket sales, year-over-year, demonstrates the demand to create a new digital inventory that speaks to this audience. Low6 is well-positioned to capture this passionate fandom group through digital community-led mobile gamification that provides Bengals with new opportunities to drive engagement among their young fans and ultimately drive revenue back to the team.”

This deal will see the gaming company develop two new titles named Bengals Picks and Ultimate Bengals.

Picks will, according to a statement, mirror similar games found in the UK gaming market such as UFC Picks. Players make predictions prior to matches in order to gain points, the more points a user gains the more of the prize pool they will earn.

Low6 chief strategy officer, Josh Turk, added: “With this latest partnership, we are pleased to activate the ‘Who Dey’ fanbase. Both Bengals Picks and Ultimate Bengals are unique gaming experiences we’re excited to incorporate into the Bengals official mobile app.”

Concurrently, Bengals Ultimate will see players awarded with tickets, merchandise and other NFL-related experiences.

Bengals vice president and chief marketing officer, Brian Sells, commented: “We are excited to partner with Low6 on the launch of our two new Free to Play games ‘Ultimate Bengals’ and ‘Bengals Picks’. These games will provide an additional way for our fans to engage with the team on game day.”

Both products are currently available on the app store.

Henry Moore

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