Elys Game Technology has today announced that the company has entered into a Memorandum of Understanding with the New York State Restaurant Association (NYSRA) that expresses a joint interest in promoting and facilitating opportunities for food and beverage establishments to participate in the state’s sports betting industry.
Per the agreement, the two groups will work to mutually develop and establish policies that will aid in food and drink establishments gaining opportunities in the sports betting market. For example, they will engage in collective advocacy on the benefits of offering sportsbooks at small business venues.
“We are delighted to work with the NYSRA to advance a strong, coordinated effort that could effectively permit restaurant industry operators to offer sports betting in a vibrant and exciting environment where friends and family often gather to watch and enjoy a wide range of sports events,” stated Michele Ciavarella Elys’ executive chairman.
“Our long-standing experience with this business model in Italy, our first-mover efforts in Washington D.C., and our partnership with the NYSRA are aimed at getting restaurant and bar owners the opportunity to offer legal sports betting in their establishments and to quickly become operational.
“We strongly believe that the low setup cost of our highly scalable Elys retail and mobile on-premise platform is a win-win for small businesses, and could lend a major boost to a key industry that makes up the core of the New York vibe,” Ciavarella concluded.
Recently, Elys has agreed a deal with Grand Central Restaurant and Bar to open a sportsbook on the property in early October. Through this agreement, Elys hopes to provide affordable, turn-key sports betting technology and products to Grand Central, utilizing its scalable and customizable software developed for the US market.
The NYSRA is a not-for-profit trade association that works to further the business interests of restaurant owners.
“The New York State Restaurant Association is excited to be working with Elys Game Technology to bring sports betting to the restaurant industry here in New York. Our bars and restaurants have been devastated over the last 18 months and are in desperate need of additional revenue streams. Elys Game Technology is experienced in bringing premier sports betting to bars and restaurants all around the world and has shown how beneficial this can be to the bottom line of many,” said Melissa Fleischut, president & CEO of the NYSRA.
