Spotlight Sports Group has today announced an expansion to its B2B offering. The sports betting and technology company will add Publisher Solutions to its platform as the group continues its US growth.
Specifically, these new developments include integrated betting widgets and managed affiliated solutions designed to deliver content and drive engagement. Furthermore, Spotlight will now offer performance tracking and analysis.
Spotlight Sports Group’s head of digital B2B, Will Fyler, said: “We are ready to expand our global value proposition, especially given the recent acquisition of Alarm Sports Network. As well as a global website refresh to reflect our growing proposition, we are delighted to present a range of new products such as our Turnkey Affiliate Solutions, Smart Widgets, and Free-To-Play games that cater for media companies globally.”
Fyler added: “Sports fans are interested in sports betting and, given the global growth of betting, there is a significant opportunity for media publishers to provide their sports audiences with great content and products while also increasing revenues.
Spotlight Sports Group hopes this new B2B offering can be utilized by media companies to accelerate revenue growth.
Flyer concluded: “We also know that providing betting-related content and products effectively is labor-intensive and difficult. However, as a media company operating Racing Post among other brands, we are in a fortunate position that over the last 30 years we have built up the range of skills to achieve this and so we can now offer bespoke Publisher Solutions tailored to any media company's audience.”
In an interview conducted for Gaming America’s September edition, the company highlighted the need to provide sports betting data for every event, even less popular ones. Spotlight also suggested the growing sophistication of the US sports betting market will lead to an increased focus on in-play betting.
