Caesars Entertainment has today announced the signing of a multi-year partnership with The Washington Capitals that will see Caesars Sportsbook become the team's jersey sponsor. The deal will begin with the 2022-23 NHL season.
Per the agreement, Caesars Sportsbook will have its logo displayed on the NHL side’s home and third jerseys via a 3 x 3.5 inch patch positioned on the upper right chest of the shirt. This follows the opening of a Caesars Sportsbook at the Capital One Arena in May 2021. This sportsbook features a two-story, 18,000 square-foot venue.
"Being woven into the Washington Capitals jersey is an exciting chapter in our collective story," said Chris Holdren, co-president of Caesars Digital. "Like Monumental Sports & Entertainment, we love blazing trails and we are always looking for innovative opportunities that drive engagement and storytelling for fans. We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena."
"Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals' inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL," said MSE president of business operations and chief commercial officer Jim Van Stone.
"Together as two industry leaders, we've built a robust partnership in the gaming and casino space, and our overall relationship reflects our shared commitment to providing sports fans with world-class, unique experiences. MSE, the Capitals and Caesars share a commitment and passion toward innovation in the sports and entertainment space, and the opportunity to incorporate Caesars onto Capitals home jerseys is a wonderful development and exciting new fan engagement opportunity for both organizations in the nation's capital."
In a similar partnership, Caesars recently signed an agreement that sees the sports betting company become the exclusive gaming and sportsbook partner of the Louisiana State University athletics department.
