Entain and UNLV partner for research initiative
The company will provide a founding grant for the gaming and betting research project.
The Entain Foundation US has announced that the charity is set to provide a founding grant to the University of Nevada, Las Vegas (UNLV) to begin a betting and gaming research initiative.
This study is a first for the US and the university hopes to combine scientific research with the expertise brought by an operator such as Entain to apply best practice in responsible gambling, policy and health.
Bo Bernhard, UNLV vice president, economic development and executive director of UNLV’s International Gaming Institute, said: “For the first time in this field, this initiative brings vital academic research in the U.S. to the public domain in dozens of applied settings. We are actively moving beyond the traditional ‘research center,’ since this project will translate scientific research into actionable, operational programs that can be implemented in real venues by operators, regulators, legislators, clinicians, and other stakeholders.”
This news comes during the American Gaming Association’s Responsible Gaming Education Week.
Martin Lycka, Entain senior vice president for American regulatory affairs and responsible gambling and trustee of the Entain Foundation US said: “this initiative is the next logical step. We continue to support research around the world, but this initiative goes well beyond that and brings into focus what has been missing from this space – practical implementation of the research that will benefit the customer base and the industry itself.”
The Entain Foundation is the non-profit wing of the British sports betting and gaming operator. Entain is the joint owner of BetMGM, which is also part owned by MGM Resorts.
Presently, Entain is subject to media speculation regarding a $22bn bid from DraftKings to acquire the company. The deal is said to be mainly made up of DraftKings’ stocks and follows a $20bn that was rejected by the British operator earlier this week.
In a statement regarding the bid the Entain board said: “The board of Entain strongly believes in the future prospects of the company underpinned by its leading market positions, world-class management team and industry-leading technology.
“The company has a strong track record of growth and runway for further significant growth as set out in the capital markets day on 12th August, with the potential for its total addressable market to grow by more than three times to $160bn.”
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