Scout Gaming continues US expansion with eFanGage partnership
eFanGage to use Scout’s technology to allow retail venues to boost customer socialization, engagement, retention and rewards.
Scout Gaming, a Sweden-based provider of B2B fantasy sports and sports betting solutions, has today announced a partnership with the Las-Vegas based company eFanGage to continue the group’s US expansion.
The agreement will see eFanGage utilize Scout’s free-to-play fantasy sports software to improve customer socialization, engagement, retention and rewards.
The fantasy sports solution will be made available throughout the US in restaurants, bars and stadiums via eFanGage’s venue-based platform.
Arthur Backal, co-founder at eFanGage, said: “We are happy to reach an agreement with Scout Gaming, after have selected them as a preferred supplier late last year. We will deliver innovative technology containing a flexible gaming platform to enable social engagement towards our assets, including restaurants, bars, and other venues. As sports betting arises sharply across the country, we see this as a perfect bridge for us to onboard new fans and participants.”
Scout Gaming’s platform will enable players to enter contests, engage with products in numerous ways and allow them to earn rewards from playing. The software also allows users to gain branded content through virtual currency that can be exchanged for perks, discounts, consumables, or other goods either online or physically at selected venues.
Andreas Ternström, chief executive officer at Scout Gaming, added: “I’m glad that we can add another deal with our new social sportsbook. Arthur Backal is well-reputed in the hospitality sector and his ideas with eFanGage are groundbreaking.”
This news comes after Scout Gaming agreed to debut in the US via a partnership with the Master Cup Series. Per the five-year agreement, the Master Cup Series will utilize Scout Gaming’s newly developed US focused Social Sportsbook platform.
“We are thrilled to be officially entering the US market for the first time and to also unveil another addition to the Scout product line that will be launching with the Masters Cup Series,” Ternström said.
“We’ve noticed a gap in the market that we can fill and we’re hoping to unveil similar partnerships in the months and quarters to come.”
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