The Nevada Commission on Tourism has approved a new Covid recovery plan that will see the state invest $13.65m to rejuvenate the region's tourism industry following the effects of the pandemic.
The money will be used to strengthen the marketing potential of Nevada business, thus bringing in more customers to aid in the state's recovery. The funding was provided by the US Economic Development Administration American Rescue Plan for tourism and outdoor recreation grants.
Of the $13.65m received, more than half will go to the Las Vegas Convention and Visitors Authority for domestic and international marketing programs. Similarly, the Reno-Sparks Convention and Visitors Authority for domestic marketing programs will receive £1.25m.
The other money will be split between the Nevada Division of Tourism, Destination Development grants, adventure center site planning, outdoor recreation infrastructure planning, a dark sky tourism market analysis and community planning toolkit and Tahoe Meadows managed recreation planning.
This funding was agreed during a meeting led by vice Chairwoman Cynthia Mun, who took time to speak on Lt. Gov. Kate Marshall, who has recently resigned from her position to take on a role in the administration of President Biden.
2021 has seen Las Vegas recover most of its tourism from the effects of the Covid pandemic; however, the region is still yet to replicate the success of 2019. According to the Las Vegas Convention and Visitors Authority 3.3m people visited Las Vegas in July, the highest number this year and a 129% increase from the same time last year.
