The multi-year agreement expands upon existing partnerships between the Colts and Caesars-operated Harrah’s Hoosier Park Racing & Casino and Indiana Grand Racing & Casino.
"Expanding our sponsorship with the Colts to serve as their premier sports betting partner and only casino partner is an exciting step in our longstanding relationship," said Chris Holdren, Co-President of Caesars Digital. "Indiana has been a special place for our company, and we know how passionate these great sports fans are for their home team. Caesars will continue to push for innovation to bring the best in sports experiences, both in-person and on mobile, to the Hoosier State through Caesars Sportsbook and our partnership with the NFL."
The deal gives Caesars additional marketing and sponsorship assets including naming rights for Lucas Oil Stadium’s South Gate, now named Caesars South Gate; the opening of a Caesars Sportsbook Lounge at the former Blue Room at Lucas Oil Stadium; and a Caesars Sportsbook sponsorship of the free-to-play Pick 6 predictor game on the Colts mobile app.
The Caesars Sportsbook Lounge will include LED screens with live odds and Caesars ambassadors will be available to help fans down the Caesars Sportsbook app at games.
The partnership comes a little more than one week into the NFL regular season. The Colts are set to play their second straight home game this Sunday against the Los Angeles Rams.
"We've been a proud partner with Caesars properties in Indiana for some time now, but this new partnership expands our ability to offer Colts fans a truly unique experience, whether at Lucas Oil Stadium or watching from home on gameday," said Roger VanDerSnick, Colts chief sales & marketing officer.