September 13, 2021 Online, Land-Based, Partnerships

Playmaker selects Genius Sports to supercharge Yardbarker


Media platform attracts 4m unique users per month.

Playmaker Capital, Inc., a digital sports media company that lives at the intersection of sports, betting, media and technology, on Monday said it has selected Genius Sports as the exclusive reseller of Playmaker brand Yardbarker’s digital advertising inventory to sportsbook and gaming brands.

The two companies said their partnership will immediately accelerate the relationships Playmaker and Yardbarker have with major bookmakers worldwide.

Playmaker said in a statement its range of assets provide access to highly engaged audiences throughout the Americas.

Yardbarker is a US sports and entertainment media platform, attracting more than 4m unique users per month and generating more than 9m total sessions across its primarily NFL, NBA, MLB, college sports and NHL content offerings.

“The Morning Bark,” Yardbarker’s daily email newsletter, reaches more than 360,000 subscribers daily with open rates in excess of 25%.

Playmaker said Genius Sports has been granted rights to resell Yardbarker’s digital inventory with its global network of sportsbook partners. With more than a decade’s experience in media buying and unique dynamic creative services, Genius Sports delivers targeted marketing campaigns on behalf of sportsbooks, brands and more.

“Playmaker has a unique position in the global market through the range of assets we own, enabling us to communicate directly with audiences from the far north of Canada, right down to the southernmost tip of Argentina,” Jordan Gnat, founder and CEO of Playmaker (pictured, right), said in a statement.

Ben Maggin (pictured, left), CEO of Yardbarker, added, “We chose Genius Sports because they are the right partner for Yardbarker. They have extensive reach with sports betting operators which we can now serve to the millions of sports and entertainment fans at Yardbarker and ‘The Morning Bark.’”

Josh Linforth, MD media and engagement at Genius Sports, said being selected as Yardbarker’s exclusive advertising reseller for sports betting,“demonstrates the unique value that our end-to-end digital agency service provides. By combining our extensive understanding of programmatic media buying and the demands of the modern sports fan, we enable dynamic organizations such as Yardbarker to maximize revenues from the rapidly expanding US betting market.”

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