Caesars, Horseshoe and Baltimore Ravens ink sports betting deal
Agreement will expand on the Horseshoe Baltimore’s existing partnership with the Ravens.
Caesars, in conjunction with Horseshoe Baltimore, has today announced the signing of a multifaceted partnership with the NFL’s Baltimore Ravens. The agreement sees Caesars Sportsbook become the team’s premier sports betting partner while expanding upon Horseshoe Baltimore’s status as the team’s only official casino partner.
The deal, which will last five years, sees the newly launched Caesars Sportsbook gain the naming rights of the M&T Bank Stadium as well as additional exposure via animated displays across the stadium’s LED screens.
Pending regulatory approval, Caesars Sportsbook will curate a sports betting experience directed specifically at Ravens fans via the gaming operator’s app and eventual retail sportsbook located at the Horseshoe Casino Baltimore. The sportsbook will also sponsor the Flock Pick 6 game found on the Raven’s official website.
“We’re excited to grow our strategic partnership with the Baltimore Ravens by serving as the two-time Super Bowl champions’ official sports betting partner and expanding our role as the team’s only casino partner,” said Chris Holdren, co-president of Caesars Digital. “This new agreement clearly establishes Caesars Sportsbook and Horseshoe Baltimore as the team’s most prominent sports betting partner and provides our customers with extraordinary access to Ravens games, signature events at M&T Bank Stadium, Ravens training camp – even the team’s away game trips and the Super Bowl.”
Horseshoe Baltimore will also begin to host an annual event at its M&T Bank Stadium club level, which will take place on the evening prior to a Ravens home game. Visitors will have the opportunity to participate in a Q&A session with Raven alumni and tour the locker room and field.
“This agreement represents a bold expansion of the winning relationship we already share with Caesars and Horseshoe Baltimore,” added Baltimore Ravens chief sales officer Kevin Rochlitz. “We are constantly exploring ways to create additional opportunities to engage with our fans and introduce our team to new audiences, while supporting the city we call home. In collaboration with Caesars and Horseshoe Baltimore, we are not only continuing to develop unique fan activities but also transforming the city’s Southern Gateway into a diversified entertainment district unavailable to sports fans in other NFL markets.”
Caesars Sportsbook will become the official title partner on the Raven’s digital pre-game show, which airs prior to every NFL home game. The pre-game show can be found at baltimoreravens.com
“By growing our longstanding partnership with the Baltimore Ravens, we are able to provide our guests with even more of the legendary experiences the Horseshoe brand is known for,” said Horseshoe Baltimore SVP and GM Randy Conroy.
“Our customers bleed Ravens purple, so we’re excited to be able to offer them greater access to the team than ever before.”
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