Daily Racing Form (DRF), a provider of data and editorial coverage to horse racing and sports enthusiasts in North America, and DRF Bets, an online and mobile wagering platform, on Tuesday announced the launch of DRF Sports.
DRF Sports is a new online and mobile sports website for the US market. The companies said it will provide fans with exclusive up-to-date sports betting stats, insights and analysis on all major US sports and leagues, including the National Football League (NFL), National Basketball Association, Major League Baseball, National Hockey League and college football and basketball.
Officials with Daily Racing Form said DRF Sports has been designed to provide a localized approach to content.
The company said in a statement that the launch of DRF Sports is the “latest step in DRF’'s rollout of its ambitious plans to meet customer demand for sports betting.”
In the coming months, DRF plans to launch a free-to-play sports app that will give sports fans the chance to win cash and other prizes by making predictions on sporting events. Later this year, DRF expects to release online and mobile sports betting on a state-by-state basis.
To celebrate the kickoff of the upcoming NFL season on September 9, newly registered DRF Sports customers that join the platform September 1through September 9will receive a free, in-depth football betting guide, providing them with statistics and news regarding the opening game between the defending Super Bowl champion Tampa Bay Buccaneers and the Dallas Cowboys.
DRF is part of Sports Information Group, a New York-based B2B and B2C global omni-channel sports, technology, digital, media and wagering business, which recently merged with Affinity Gaming to create Affinity Interactive, a gaming industry provider of technology and proprietary sports data and intelligence available to nearly 1m customers in the US alone.
“We are passionate about continuing to grow our sports business and focused on executing our ambitious plans to deliver a world-class, digital sports betting product to sports fans across the US,” Itay Fisher, CEO of Sports Information Group, said in a statement. “DRF has always provided the best handicapping, analytics and news content to horse racing enthusiasts using data-driven insights and now we have expanded our offerings online and on mobile with the launch of DRF Sports. Our vision is to replicate the successful business model we have built within the racing community to provide unique betting content alongside a sportsbook that will position us to ultimately take bets from every state.”
James Zenni, chairman of Affinity Interactive, added, “Today’s announcement is the first of many exciting developments currently in the pipeline across the growing Affinity Interactive platform. Creating DRF Sports is a significant milestone for us and our loyal sports enthusiasts, who now will be able to access exclusive, up-to-date sports betting information on all major US sports online and from their phones. We look forward to rolling out additional offerings to fans in the coming months that will help us provide the best sports betting experience available.”
DRF.com provides players with data coverage, interactive past performances, proprietary handicapping and analytics tools, expert picks, and access to DRF Bets.