Sports betting and data provider Genius Sports has today announced the signing of a data and fan engagement partnership with Caesars Entertainment. The US-based casino brand will utilize Genius’ suite of live data tools across its sports betting platforms.
As well as providing Caesars with official sports data and products from the NFL, Genius will become a programmatic advertising partner to the casino brand and supply marketing technology to aid in customer acquisition and fan engagement.
“True to the Caesars experience, it’s our goal to treat our sports bettors like royalty,” said Kenneth Fuchs, head of sports, Caesars Entertainment. “We know how exciting NFL betting is for our players and through our partnership with Genius; we can now provide bettors with the live NFL data they need to make wagers like a true Caesar. We look forward to improving our NFL sportsbook offerings through this partnership by giving customers a more engaging and exciting way to play.”
This news comes after Caesars was selected as one of the NFL’s official sports betting partners in April 2021.
“Acquiring and retaining fans now requires a broader suite of innovative and interactive engagement tools than ever before. We are thrilled that Caesars Entertainment has recognized our investment in official sports data as it fuels the next generation of fan experiences,” said Mark Locke, CEO at Genius Sports.
“Our range of live sport, in-game betting products and media services will support Caesars’ acceleration of its U.S. market growth, through exciting new brand, acquisition and monetization opportunities.”
Per the agreement, Caesars will also gain access to Genius’ live data from a number of other sports including Nascar, the EPL, Argentine and Colombian Soccer and Liga MX.
“We are excited to see the continued growth in the relationship between Caesars and Genius, two key strategic League partners,” concluded Christopher Halpin, NFL chief strategy & growth officer.
“NFL fans expect the best, and the combination of their data, capabilities and resources ensure they will provide our fans with exceptional betting experiences.”
Genius Sports has over 400 sporting partnerships and operates in 150 countries. The company provides live data for the NFL, EPL, FIBA, NCAA, Nascar, AFA and PGA.
