September 2, 2021 Land Based, Partnerships

Braggs’s Wild Streak Gaming extends development partnership with Sega Sammy Creation

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Extension will see two additional games enter development.

Wild Streak Gaming, a subsidiary of the Bragg Gaming Group, has today announced the extension of its partnership with Sega Sammy Creation, Inc. The deal will see the launch of two additional slot games.  

This marks the continuation of a partnership that was signed earlier this year, which saw Sega Sammy produce Wild Streak’s Congo Cash and Fairy Dust titles. Both will be showcased on the Sega Genesis Crest cabinet at this year's G2E.  

This extension will see Sega Sammy develop Wild Streak’s Dragon Power and Egyptian Magic titles for land-based properties. The original Dragon Power first launched in New Jersey in May 2020 and has since gone on to become Wild Streak’s top performing casino title.  

“We have really enjoyed working with the Sega Sammy Creation team on the development of Congo Cash and Fairy Dust,” said Doug Fallon, MD of group content at Bragg and founder of Wild Streak. “We share a passion for delivering a next-level casino gaming experience as the Sega Sammy team continues to grow their global presence. We’re very excited to be extending our relationship to include Dragon Power and Egyptian Magic, which have seen phenomenal popularity online and can’t wait to bring them to lard based casinos under this partnership.” 

Nevada-based games developer Wild Streak Gaming is Bragg’s wholly owned US gaming content studio. The company currently has games featured across casinos in the US and UK.  

Scott Winzeler, chairman and chief executive officer of Sega Sammy, added: “Doug and the team at Wild Streak have an excellent track record of delivering games that seem to generate real loyalty among their fans. We’re pleased to extend our agreement to bring two more high-performing titles to our casino audiences, where we anticipate they will be just as well received as their online counterparts.” 

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