Hard Rock Casino Northern Indiana has today been announced as the official radio partner of the Chicago White Sox. The multi-year deal, in partnership with ESPN 1000, sees Hard Rock Casino Northern Indiana become the radio-station’s naming rights sponsor.
The deal will begin in September and run through to the end of 2023. Hard Rock branding will be present throughout the White Sox’s baseball season as well as at its training ground. Furthermore, ESPN 1000 will feature Hard Rock branding and content on a number of its radio shows.
“Partnering with the Chicago White Sox late last year was monumental for ESPN Chicago,” said ESPN 1000 market manager, Mike Thomas. “Now, to partner with Hard Rock Casino Northern Indiana to present the naming rights of the White Sox Network to White Sox fans throughout Illinois, Indiana and Iowa is remarkable.
ESPN 1000 currently sponsors the White Sox, with the side’s games, studio coverage, and weekly shows featuring on the radio station.
Earlier this month Hard Rock International appointed Kimberly Manna as the company’s new senior vice president of retail and licensing. Manna will utilize three decades of experience to drive brand exposure and customer reach.
