Canada-based sports betting and media organization theScore has today announced that its wholly-owned subsidiary, Score Digital Sports Ventures, has agreed a multi-year partnership with Golf Canada.
The agreement will see theScore become the first ever gaming partner for Golf Canada and its two flagship tournaments the CP Women’s Open and the RBC Canadian Open.
Per the agreement, the partnership will begin in 2022 and will see theScore able to engage fans through a variety of on-site means, including creating member club experiences for theScore users, as well as digital marketing through both tournaments and Golf Canada’s channels.
“We are proud to be Golf Canada’s first ever gaming partner and align theScore Bet with their organization and Canada’s marquee professional men’s and women’s golf events,” said Aubrey Levy, senior vice president of content and marketing at theScore. “This partnership provides us with highly engaging access points to introduce theScore Bet to a broad and endemic audience of golf fans. With the RBC Canadian Open taking place in Ontario for all three years and the CP Women’s Open in the province for at least the coming year, it provides us an amazing foothold to interact with Canada’s passionate golf community around two of the most popular golf events in the country.”
The agreement comes after the signing of Bill C-218, which legalizes single sports betting throughout Canada. These changes come into effect on August 27, 2021.
The 2022 RBC Canadian Open will take place between June 6-12 at St. George’s Golf and Country Club in Toronto. Meanwhile, the 2022 CP Women’s Open will be held between August 22-28 at the Ottawa Hunt and Golf Club.
“We are thrilled to welcome theScore Bet as Golf Canada’s first Official Gaming Partner,” said Golf Canada’s chief commercial officer, John Sibley.
“theScore brand is already synonymous with sports coverage in Canada and we’re enthusiastic about the opportunity to team up to help build awareness for theScore Bet. Through Golf Canada’s entertainment properties and channels, theScore Bet will have direct access to engage with our large membership of devout Canadian sports fans.”
This partnership follows theScore’s expansion into the world of golf. In March, the company became the official betting operator of the PGA Tour.
