Allied Esportsand NASCAR on Wednesday unveiled the details of an event tour that will bring gaming activations to racing fans this summer and fall.
Allied Esports is a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc.
The Allied Esports Truck, which the company described as North America’s first and only 18-wheel gaming truck, will make seven stops at NASCAR Cup Series race Midways and Fan Zones starting August 6-8 at Go Bowling at the Glen in Watkins Glen, New York, and concluding November 4-7 at the NASCAR Cup Series Championship in Phoenix, Arizona.
The 80-foot, 35-ton mobile gaming arena, which includes a main stage, caster booth, roof deck and full production capabilities, will host gameplay featuring Rocket League and Mario Kart 8 Deluxe, as well as iRacing on simulators.
The company said participating fans will have the chance to play for prizes and giveaways throughout each weekend activation. On select dates, fans will have the first opportunity to get their hands on a limited demo of the new NASCAR 21 video game from Motorsport Games.
The Allied Esports Truck made its sporting event debut at the 2018 DAYTONA 500. Since then, the mobile competition arena has been a regular attraction at some of the biggest gaming, sports, entertainment and consumer events, including Super Bowl LIII, CES, DreamHack, WonderCon, KAABOO, E3, VidCon and Posty Fest.
Other NASCAR Cup Series races where the Allied Esports Truck will make appearances in August are the FireKeepers Casino 400, Michigan International Speedway, Brooklyn, Michigan, and the Coke Zero Sugar 400, Daytona International Speedway, Daytona Beach, Florida.
October will see the gaming truck at the YellaWood 500, Talladega Superspeedway, Talladega, Alabama, the Hollywood Casino 400, Kansas Speedway, Kansas City, Kansas, and the NASCAR Cup Series Playoff Race at Martinsville, Ridgeway, Virginia.
“The integration of gaming into major sporting events is a family focused, entertaining way to attract new audiences and brands,” Jud Hannigan, CEO of Allied Esports, said in a statement. “The Allied Esports Truck shines a spotlight on gamers and the communities they live in, and we are thrilled to partner with NASCAR to bring racing and gaming fans across the country a new race weekend experience.”
Nick Rend, managing director of gaming, NASCAR, added, “Gaming has had a massive impact on the world of NASCAR over the past year and a half – to the point where it is now undeniably part of the sport’s DNA in the digital age. With that in mind, as fans across the nation return to our race tracks this summer and fall, we believe it is crucial that gaming plays a central role in that on-site NASCAR experience – and Allied Esports is helping us accomplish that in a truly unique way.”
