PlayStar Casino enters Pennsylvania through partnership with Gaming Innovation Group
The deal comes as the state tops the online gaming spending ranks.
PlayStar Casino will enter the Pennsylvanian gaming market after an agreement was made with Gaming Innovation Group to extend their already existing partnership.
Gaming Innovation Group specializes in creating solutions that allow land-based casinos to enter the online gaming market for the first time. It will facilitate PlayStar Casino’s entry into the state by supplying its suite of igaming technologies.
The move by the European online casino brand fits with their wider strategy of expansion into the US gaming market. With a deal already made to launch their platform in New Jersey during the fourth quarter of 2021, going into Pennsylvania will be the second such agreement struck this year.
“We are very excited to continue our expansion into the third US state, in particular Pennsylvania that has shown a tremendous amount of growth in the igaming market in a relatively short time period,” said Gaming Innovation Group CEO Richard Brown. “We also believe the plans that PlayStar have with the customer-centric and product-driven approach connect very well with GiG’s B2B offering and strategy, and we look forward to helping them achieve their ambitions.”
CEO of Playstar Casino, Per Hellberg, added: “We are delighted to be partnering with GiG to power PlayStar’s expansion into Pennsylvania. With our preparations firmly underway for our New Jersey launch with GiG, it was a natural progression to leverage that work and replicate our casino offering over the border in Pennsylvania. This will mark the second market entrance for PlayStar in the USA with GiG and we’re looking forward to launching a casino experience like no other.”
This news comes as a study ranked Pennsylvania at the top of the online gaming market spending chart. According to research from VegasSlotsOnline News, the average bettor in Pennsylvania recorded an annual spending of $6,766.15, meaning they gamble four times the average of a bettor in New Jersey.
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