PayPerHead readies launch of Super Bowl promo
Marketing campaign will last eight months after NFL adds a 17th game.
Sportsbook software company PayPerHead on Monday said it is preparing to release its most extended promotion of the year.
The company said its Super Bowl Promo – in which it will pay sportsbooks $3 per new signup – begins in July and lasts until the 2022 NFL Championship.
The National Football League added an extra game this season, pushing the playoffs and the 2022 Super Bowl back by a week. First scheduled for February 6, 2022, Super Bowl LVI now is slated to be played onFebruary 13.
PayPerHead cited a study by Villanova University, which found 93% of US-based sports bettors are interested in betting on the NFL. The same report said 13% of American adults, or 33.2 million, said they planned on making a bet on an NFL game during the 2020 season.
The study also found 34% of American adults planned on making NFL wagers through an online sportsbook. The study estimated total non-recorded sports betting revenue at $70 billion per year.
PayPerHead product manager Nate Johnson said the company’s internal research is in line with the Villanova study.
“The study said 69% of core sports bettors are male, and most are between the ages of 23 through 34,” Johnson said in a statement. “Our agents have told me their players love the NFL and, yes, most are male and fit into the study’s age demographic.”
According to Johnson, an eight-month promotion was not the original plan.
“Heading into 2021, we thought we might revert to our normal promotion schedule,” he explained, noting the company had offered agents the $3 per head until Super Bowl promo in 2020 to help bookie software agents get by during the pandemic. “It was such a success in 2020, we decided to run it again this year.”
Johnson said the company only provides software. “We don’t double as a sportsbook, which means bookie agents don’t worry about us stealing their players.”
Johnson added when agents signup for the promo, they can offer all add-on platforms, including Premium Props, the Premium Gaming platform with 3D options, and Live+. They also can use the company’s Agent Payment Solution, in which they and players can deposit online into their accounts.”
“We want to develop long-lasting relationships. We have been around since 1997, so we know what it takes to run a successful, individually owned, online sportsbook. All we care about is helping bookies make money and run successful sportsbook companies,” Johnson said.
PayPerHead said its Agent Payment Solution (APS) allows for online collections and payments. Bookies can offer their players a racebook, a digital casino, a sportsbook with more than 80 leagues, and an in-game betting platform.
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