WynnBET inks sponsorship deal with Cincinnati Reds
Corporate partnership part of operator’s targeted push in neighboring Indiana.
WynnBET, the casino and sports betting app from Wynn Resorts, on Tuesday said it has agreed to a new corporate partnership with MLB’s Cincinnati Reds.
The two parties said they will collaborate on marketing efforts throughout the current 2021 baseball season to introduce WynnBET to Reds fans in Indiana as the mobile sportsbook continues its expansion effort in the state.
WynnBET will have access to official Reds marks and logos for use across its online products, as well as marketing assets to create co-branded promotional offers for sports betting enthusiasts that are available only through the WynnBET app for users in Indiana.
In addition, WynnBET will offer the chance to receive Reds game tickets and team memorabilia during select promotions to be announced.
In recent months, WynnBET has taken several steps to raise its profile, securing marketing collaborations with several sports franchises. In addition to the Cincinnati Reds, WynnBET partnered with the Memphis Grizzlies and Detroit Pistons, was named an authorized gaming operator of NASCAR, and became the official online sportsbook of the Martinsville Speedway and Richmond Raceway.
Wynn Interactive is the online gaming division of Wynn Resorts, Ltd., and offers casino and sports betting mobile options under the WynnBET, WynnSLOTS and BetBull brands.
WynnBET was created after Wynn Resorts acquired BetBull in 2020. The WynnBET app currently is available for download on both iOS and Android in New Jersey, Colorado, Michigan, Virginia, Indiana and Tennessee.
The company said in a statement it is poised for rapid expansion with several pending license applications in progress.
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