Kambi Group has announced a long-term agreement with NG Gaming, a leading Latin American corporate group.
Thanks to the deal, the newly established NG Gaming will see itself launch in the growing Latin American sports betting market.
Kambi will provide its technology and services to the recently developed sports betting brand, which is backed by a private equity firm.
As part of the multi-year partnership, Kambi will support the launch of NG’s online sportsbook, Olimpo.bet, a brand which will operate in Latin American.
Initially, Olimpo.bet will target the growing market in Peru and thus reinforce Kambi’s foothold in an area where the company has a strong presence, through established operations in Colombia and Argentina.
"This is an important strategic partnership for Kambi as we continue to expand our footprint in Latin America's growing sports betting market,” said Kambi CEO and Co-founder Kristian Nylén. “The ambition shown by NG Gaming to be among the leaders in sports betting matches our own, and we are excited at the prospect of Olimpo.bet going live in time for the Copa América.”
NG Gaming added that they’re delighted to partner with Kambi to launch their new brand. “It quickly became clear Kambi was the only partner we could trust to support us with our ambitious time-to-market strategy and future expansion across the South American continent,” said a spokesman for the company. “Furthermore, Kambi's flexible technology, alongside its proven risk management and price differentiation capabilities, will give Olimpo.bet a platform on which to out compete the market.”
