Unibet partners with Pala Interactive for Virginia sportsbook launch

April 29, 2021

Kindred Group’s Unibet has partnered with Pala Interactive to launch mobile sports wagering in Virginia.

Unibet’s mobile sportsbook officially went live Wednesday, approximately one week after it gained market access to the Commonwealth.

The two companies have previously launched sports wagering in Pennsylvania and Indiana.

The expansion of US mobile sports wagering between Pala Interactive and Kindred Group is part of a multi-year license agreement signed in November 2019.

"We are delighted to continue providing Kindred Group with our online gaming platform in the U.S. marketplace and look forward to delivering for them in further States,” said Jim Ryan, CEO of Pala Interactive. “The Virginia launch represents the sixth U.S. state in which Pala's online gaming platform is serving the needs of a number of the market's best operators.”

Founded in 2013, Pala Interactive integrates the Kambi Sports platform into its proprietary real money online gaming platform. The company is licensed to offer online gaming platforms in New Jersey, Colorado, Michigan, Virginia, Pennsylvania and Indiana and plans for further launches in Illinois, Iowa and Ontario, Canada in the coming months.

Unibet becomes the seven mobile sportsbook to join the Virginia market.

"We are thrilled to launch Unibet in Virginia and to continue to provide a safe, secure and fantastic entertainment service in our fourth U.S. state. Pala Interactive has proven once again to be a reliable partner delivering our launch on time," said Manu Stan, Kindred Group Senior Vice President.


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