The deal builds on PointsBets' partnership with the PGA Tour last year, signed in August, when the operator announced a multi-year content and marketing deal.
PointsBet will now gain sponsorship exclusivity throughout the multiyear partnership, its brand will be visible throughout golf courses and digital assets.
To celebrate the deal, PointsBet is launching a Stay Sharp Golf Challenge to provide interactive activities from Tuesday to Sunday during the tournament. It will also open a PointsBet lounge which will offer food and drinks to fans at the tournament grounds.
PointsBet USA CEO, Johnny Aitken, said: "PointsBet is the only major sports betting operator headquartered in Colorado, and as a result, we take a great amount of pride in being able to invest and actively participate in the local community.
“We are thrilled to join forces with the TPC Colorado Championship team, they make a positive impact in our home state year after year, and they also recognize the synergies between golf and sports betting just like our forward-thinking partners at the PGA TOUR and NBC Sports.”
Tournament director of the TPC Colorado Championship at Heron Lakes, Drew Blass, added: "We are excited to partner with PointsBet. As a renowned global brand with its US headquarters in Colorado, PointsBet has an exciting vision for growing fan engagement and providing innovative sports betting products.
“This partnership will allow us to make an even larger impact in our local community, which is always the key priority for our tournament."
The third annual event is set to take place during July 5-11 at TPC Colorado.
