The deal gives the three operators access to exclusive NFL marks, which they can incorporate into retail and sports betting promotions. Additionally all three partners will be able integrate sports betting content into NFL media properties.
DraftKings and FanDuel will receive NFL highlights, footage and Next Gen stats, while Caesars and NFL will collaborate on integrating content onto Caesars platforms as well, the league said.
"As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL's vision and goals," said Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships. "Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love."
The three sportsbooks agreed to support the NFL’s commitment to integrity, which includes collaborating on intelligence sharing, advocacy efforts and responsible gaming education.
Caesars and DraftKings already had existing gaming relationships with the NFL; Caesars will continue to be the league’s Official Casino Sponsor, while DraftKings renewed its relationship as the NFL’s Official Daily Fantasy Partner.
FanDuel, as the NFL’s newest partner, will receive access to NFL content as well as pre-game integration opportunities for the NFL Network’s seven 2021 regular season broadcasts.
