American gamblers can now place live bets across the most popular American leagues such as NBA, NHL, NFL and MLB.
Previously, consumers could only place bets before the game making it impossible for US sports fans to place live bets via SoftSwiss.
Thanks to a new update, players can now take advantage of the new live betting option; which should increase the number of ways players can make their bets and watch live games.
The change to the sportsbook solution may also increase the value delivered when odds drift, as odds tend to fluctuate far more regularly during live matches.
Alexander Kamenetskyi, product owner of SoftSwiss Sportsbook, said: “We keep on continuously expanding the functionality and enhancing the interface of our product, making SoftSwiss Sportsbook even more versatile, reliable and secure for our clients.
“Our platform keeps on actively expanding geographically and we would like to thank our partners for their trust."
The main odds feeds provider for the platform will be Betradar, which is a subsidiary of Sportradar AG. The company has been a strong ally for SoftSwiss as it frequently relies on Betradar to provide odds when partnering with other businesses.
Since the sportsbook’s launch in December last year, it has signed five clients and is currently in the process of launching several more this month; this could also include third-party clients.
